What is a SEA specialist?
SEA, which stands for Search Engine Advertising, is a marketing strategy where a SEA specialist continuously works to attract both latent and manifest searchers to the website through a paid method to prompt them to take an action. This is a form of marketing where you can immediately capture the attention of potential customers. While a SEA specialist can achieve instant results, it may take a long time for an SEO specialist to do the same.
A SEA specialist is a (freelance) online marketer who relies on various essential tools to perform the job effectively. Tools such as Google Ads, Microsoft Ads, Google Trends, Google Search Console (GSC), and various reporting tools are indispensable in this profession.
For many companies, SEA is an indispensable element in their marketing strategy. This is because an entrepreneurial company wants to immediately bring a new product to the attention of the consumer. SEA is an excellent tool for this, but it can also cost you a lot of money if you don't know what you're doing. In this article, you'll read about all the tasks of a SEA specialist!
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What does a SEA specialist do?
A SEA specialist is responsible for managing and optimizing paid search advertisements. The role of a freelance SEA marketer is crucial in ensuring that businesses achieve their goals and attain a positive ROAS (Return On Advertising Spend) with online campaigns. Below, we will discuss the main tasks and responsibilities of a SEA specialist.
Keywords research
To target the right audience with the SEA campaign, it's essential to select the appropriate keywords. SEA specialists conduct extensive keyword research to determine which search terms are suitable for their services and/or products. This is a valuable first step in maximizing the campaign's return on investment and conversion potential.
Campaign Setup
After the first step of the campaign, keyword research, many SEA specialists proceed with campaign setup. During this phase, new advertising campaigns and ad groups are created in Google Ads and other relevant ad platforms that are of interest to your target audience.
Copywriting (writing effective campaign texts)
When a potential user of the product or service sees the advertisement, it should be engaging enough to prompt them to click. Therefore, it's crucial for the SEA specialist to collaborate effectively with other specialists, such as freelance copywriters, to strike the right chord during this process.
Google Ads and other advertising platforms are constantly evolving and storing more data. Nowadays, dynamic responsive ads are one of the better ads within these platforms. Here, you ensure that there are enough copy variations so that Google can combine them automatically.
Competitor Research
Quite early in the process, a SEA specialist examines the various competitors who are also advertising on specific keywords. For instance, they may look at what the competition is paying for CPC (Cost Per Click) on those keywords. Sometimes, it doesn't make sense to compete because the CPC is too high. This is something the specialist uncovers during the research phase. A good SEA specialist also closely monitors the competition throughout the advertising period. They analyze the advertising strategies of competitors and adjust their own strategies to remain competitive.
Budget Management, Monitoring, and SEA Optimization
SEA marketers often have a weekly, monthly, or yearly budget. They must ensure that they achieve the highest possible ROAS (Return on Advertising Spend) within this budget. To stay on track, reporting is crucial for SEA specialists. By monitoring regularly and providing the best possible reports, optimizations are continuously implemented during the SEA campaigns.
Remarketing
Remarketing is a powerful technique in SEA where ads are displayed to individuals who have previously visited a company's website. SEA specialists create and manage remarketing campaigns to remind potential customers of products or services they have viewed in the past.
What are the benefits of hiring a freelance SEA expert?
Marketing is highly diverse, which is why you see various marketing roles within a marketing team. A SEA specialist is often indispensable for a company. This SEA marketer is responsible for managing and optimizing paid campaigns in search engines, whether working for a company on a freelance basis or as an employee. Many companies believe that a SEA marketer brings several benefits, such as:
Targeted Marketing
One of the expertise areas that a SEA specialist possesses is their proficiency in keyword research. This ensures that the ads are displayed only to potential visitors who have an interest in the product or service offered by the company. This will save a company a lot of unnecessary clicks, keeping costs low.
Almost Immediate Results
In contrast to a freelance SEO marketer SEA specialist provides immediate results. A company opts for this when it needs cash flow or wants to outpace competitors, while SEO will yield more results in the long term.
Increased visibility and brand awareness
If a company is brand new to the market or hasn't been active in Google at all, a SEA marketer can ensure that the ads appear at the top of search results almost immediately. As mentioned earlier, this will come with costs. The more competition there is for the keywords that a SEA professional will use, the higher the costs will be to appear at the top of the page.
Conclusion of the Use of the SEA Specialist
The role of a SEA specialist is vital in the modern marketing world, where online visibility and immediate results are crucial for business success. A SEA specialist is involved in various essential tasks and responsibilities to effectively manage and optimize paid search advertisements.
Have you ever considered using a freelance SEA marketer? By hiring a freelancer, you're not immediately committed to fixed costs, and you can bring a fresh perspective to your organization. At KickJobs, you'll undoubtedly find the right SEA freelancer for your specific needs. Post your project on our platform, and you'll receive the best freelancers within a few hours, guaranteed.
Aangemelde SEA specialisten bij kickjobs
In de Marketplace van kickjobs komt vraag en aanbod bij elkaar. Specialisten kunnen zich aanmelden en zichzelf verkopen zodat opdrachtgevers altijd de juiste expertise kan inhuren wanneer dat nodig is. Een greep van SEA specialisten die zich hebben aangemeld bij kickjobs worden hieronder weergegeven.
