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Freelance copywriter

A freelance copywriter is someone who works separately from a company or organisation and carries out assignments on a freelance basis. Freelance copywriters often specialise in writing content for websites, magazines, newspapers, advertisements, brochures, e-books, blogs and other types of texts.

When you hire a freelance copywriter, you can expect him or her to write professional, high-quality texts that meet your needs and expectations. Freelance copywriters tend to be creative and innovative and can help you achieve your goals. They can help you create unique and effective texts.


Hiring a freelance copywriter is a cost-effective way to write your content. With their experience and knowledge, freelance copywriters can help you achieve your goals. Moreover, they can help you improve your SEO (Search Engine Optimisation) by writing texts that are optimised for search engines.

Another advantage of hiring freelance copywriters is that you get more flexibility. You can hire a freelance copywriter for both short and long projects. You can also hire a freelance copywriter for writing a single article or a series of articles. In short, you have more control over your texts and can have them written to your specifications.

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Choosing a freelance copywriter worldwide

When you are going to choose a freelance copywriter, there are a number of things to consider. Where do you want them to work? At your office, completely at home or a hybrid solution? Are you prepared to provide a lot of input or can they work completely freely? Ultimately, it is important that you get to work with a freelance copywriter that suits you and the way it is desired for you.

An average experienced freelance copywriter has completed an HBO education. Usually these are degrees in marketing and communications or media and journalism. There are also freelance copywriters who have trained at the Schrijversvakschool in Amsterdam. For example, many technical copywriters have actually trained in engineering. A relevant education is not always a must to be successful as a freelance copywriter.


You have experienced copywriters, but obviously also less experienced freelancers. In the CV, accompanying motivation or work experience, you can see exactly whether a freelancer suits your assignment or project. Some skills you can ask about are:

  • Creative thinking
  • Communication skills
  • Setting
  • Attention to detail